German automaker Mercedes-Maybach is bringing a new retail concept to Poland.

Europe’s first Maybach Atelier is now located on Nowy Świat Street in central Warsaw, arriving alongside a multi-brand gallery in the “Stars@Mercedes‑Benz” retail format, showcasing Mercedes-Maybach, Mercedes-AMG and G-Class vehicles. The roughly 5,400-square-foot debut follows the opening of the brand’s first global Atelier, which launched in Shanghai in 2022.

“With the opening of the first Maybach Atelier in Europe, we are creating a new destination for customers to experience the unique world of Mercedes‑Maybach in a more immersive and personal way,” said Markus Bauer, head of Mercedes‑Maybach at Mercedes‑Benz AG, in a statement.

“Dedicated personal consultancy is at the heart of this concept, giving customers the opportunity to explore individual configurations in a setting tailored to their preferences,” Mr. Bauer said. “Warsaw is an important location for this next chapter, expressing the elegance, progressive design and attention to detail that define Maybach in one outstanding space.”

Inside the MANUFAKTUR
Inside the Warsaw showroom, clients can move between display vehicles and private salons for one-on-one consultations.

On site, specialists are available to walk guests through personalization options such as materials, colors and finishes at the Maybach Atelier’s MANUFAKTUR Lounge.

Inside the Warsaw showroom, clients can move between display vehicles and private salons for one-on-one consultations. Image credit: Mercedes-Maybach

The location was inaugurated on May 29 with a private event for VIP customers, media and guests. Mercedes-Maybach plans to host a curated calendar of events throughout the year.

The Warsaw opening lands in the middle of Mercedes-Benz’s 140-year anniversary program (see story), with the parent house running a global S-Class drive across 140 locations through October.