Вход на сайт

Просмотр новости

Найдите то, что Вас интересует

How Reese's Made Halloween Scream Around the World

Дата публикации: 17-09-2026 04:00:00

Reese's and the Hershey Co. linked the brand to the Scream franchise to build Halloween relevance in markets where the holiday was still emerging. The global campaign drove $12.3 million in incremental sales and more than 10,300 retail displays across four international markets.

Основное содержимое страницы с новостью.

The Hershey Company and Flywheel linked Reese's with the 'Scream' movie franchise to turn an emerging global Halloween moment into a retail-driving, culture-led shopper experience

Reese's and the Hershey Co. linked the brand to the Scream franchise to build Halloween relevance in markets where the holiday was still emerging. The global campaign drove $12.3 million in incremental sales and more than 10,300 retail displays across four international markets.

This Is an ANA Member Exclusive

Access to this item is reserved for ANA members only.

Log in

Already have an account? The industry's best insights and resources await:

No Account?

Use your business email address to create your free account; if you're a member through your company, we'll know.

Members can access their benefits as soon as they sign up and log in.

Not a Member?

You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.

The content you're trying to see is available to:

  • ANA Client-Side Marketer Tier Members
  • Platinum Tier Members
  • Gold Tier Members
  • Silver Tier Members

Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.


Схожие новости

#Наименование новостиТональностьИнформативностьДата публикации
1Reese's Launches Star-Studded Ad Campaign015.3905-08-2026
2This Dairy Brand Built a Campaign Around Grilled Cheese013.5618-09-2026
3Сборы хоррора «Закулисье реальности» превысили $ 400 млн011.920-09-2026
4How Heinz Turned Local Food Creators into a Restaurant Discovery Engine07.2217-09-2026
5Real Skin, Real Feel: Reframing Intimacy Through Video09.9103-08-2026
6Game On: How Domino's Became Part of Gen Z's Gaming Culture08.5203-08-2026
77 memorable experiential marketing examples011.3823-01-2026
8Международная касса: уикенд под знаком анимации5706-07-2026
9ADWEEK TV Advantage: World Cup Reveals 3 Marketing Lessons to Add a Real Kick012.507-08-2026

Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 9. Тональность: 0. Информативность: 8.85. Источник: www.ana.net.