How GSK Turned a Meningitis Awareness Campaign into Must-Watch Entertainment

Дата публикации: 17-09-2026 04:00:00

To help close critical gaps in meningitis awareness and vaccination among teens, GSK created Pretty Hurts, a first-of-its-kind original movie that embedded public health education directly into a compelling entertainment experience. Supported by influencers, survivors, advocates, healthcare professionals, and celebrity voices, the campaign transformed an often-overlooked health issue into a national conversation and exceeded every major performance benchmark.

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