A special deal for YouTube Premium subscribers offers NFL Sunday Ticket for just $204 per year, a discount of as much as nearly 60%.

As detailed ahead of this past weekend’s first games, NFL Sunday Ticket on YouTube costs as much as $480 per year for the 2026-2027 season. There are discounts for new subscribers to take that down to $240, but an even better deal is available for YouTube Premium members.

The special deal cuts the yearly cost – through YouTube TV or YouTube Primetime Channels – to just $204 for the year. It’s the best rate available.

• NFL Sunday Ticket deal for YouTube Premium members

The catch? You still have to be new to NFL Sunday Ticket. Returning subscribers, whether a Premium member or not, still have to fork over the full cost for Sunday Ticket.

YouTube explains:

New users pay 8 non-cancellable payments of $25.50/mo or $204/yr (1st charged at purchase). Returning customers pay $47.25/mo or $378/yr when bundled with YouTube TV or $40/mo or $480/yr when purchased as a standalone…

The promo is available through September 30 if you fit the qualifications.

• YouTube details NFL Sunday Ticket pricing & availability for 2026 season, including a 50% discount
• YouTube overhauls its app-to-TV experience, shared Wi-Fi network no longer required
• YouTube Premium is getting another price hike for some users all around the world

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