Last week we hosted a webinar with AdWeek and special guest Jeremy Varner, SVP, Programmatic Operations, Strategy & Sales at TelevisaUnivision, where we explored how Connected TV (CTV) has evolved into a primary engine for full-funnel marketing. TripleLift’s Director of CTV, Chris Houston, kicked off the conversation with a deep dive into the current state...
The post Lessons in CTV Creative Innovation from TripleLift and TelevisaUnivision appeared first on TripleLift.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | The Power of Social to CTV: Boosting Casual Dining Restaurant’s Favorability by 26x Industry Norms | 0 | 6.77 | 22-06-2026 |
| 2 | 7 CTV Ad Placements That Lift Brand Recall | 0 | 7.21 | 06-07-2026 |
| 3 | How to Measure CTV Campaigns in 2026 | 0 | 8.84 | 07-07-2026 |
| 4 | The Architecture of Attention: Why Nonstandard CTV Is the New Standard for Impact | 0 | 5.63 | 20-05-2026 |
| 5 | How In-Show CTV Ad Insertions Impact Viewer Attention Over Time | 0 | 9.64 | 28-07-2026 |
| 6 | How In-Show CTV Ad Placements Influence Perception of Premium Brands | 0 | 10.18 | 28-07-2026 |
| 7 | A Recipe For Offsite Innovation: Criteo Commerce Audiences Atop TripleLift Curation | 0 | 6.75 | 16-04-2026 |
| 8 | How CTV Pause Ads Shape Attention and Manage Programmatic Reach | 0 | 5.75 | 06-07-2026 |
| 9 | TripleLift Partners with Leading Measurement Providers to Elevate Advertiser Success | 0 | 8.5 | 28-05-2026 |