BACKGROUND

For several years, Philips Hue relied on Amazon Ads to drive sales and strengthen its visibility in the eCommerce market. In 2025, with the support of its agency, Numberly, Philips Hue was looking to initiate a strategy to extend its reach beyond Amazon, in order to identify and convert high-value “New-to-Brand” customers.

SOLUTION & RESULTS

The agency selected TripleLift, an SSP with advanced creative capabilities and high-quality inventory from premium French publishers. TripleLift was also the first SSP to offer Amazon Ads’ NREC (Native Responsive eCommerce) format on the Open Web. These features guaranteed a seamless, premium advertising experience consistent with Philips Hue’s brand image.

This campaign illustrates the strategic complementarity between Amazon Ads, Numberly, and TripleLift, an approach combining media effectiveness, operational simplicity, and a premium advertising experience.