The post The Gap in Modern Curation: Connecting Impact and Orchestration appeared first on TripleLift.
New Research from TripleLift
Curation is the Control Point for Outcomes. Not a Packaging Service.We asked over 200 programmatic buyers across the U.S. and U.K. one question: is curation actually working? Nearly every buyer says it matters — but the gap between intent and execution tells a different story. This report breaks down where curation is falling short, what’s driving the disconnect, and what it takes to close the gap for good.
WHAT’S INSIDE
The Gap is Real — and it’s Closable. Key Findings Include:| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Top 6 Mistakes Buyers Make in Programmatic Curation | 0 | 10.58 | 10-07-2026 |
| 2 | The Architecture of Attention: Why Nonstandard CTV Is the New Standard for Impact | 0 | 5.63 | 20-05-2026 |
| 3 | How to Fix Display Ad Performance with High Impact Formats | 0 | 11.52 | 06-07-2026 |
| 4 | How Publishers Choose a Programmatic Platform in 2026 | 0 | 10.39 | 07-07-2026 |
| 5 | How to Measure CTV Campaigns in 2026 | 0 | 8.84 | 07-07-2026 |
| 6 | Key Takeaways From Cannes 2026 | 0 | 9.8 | 09-07-2026 |
| 7 | The TripleLift Holiday Hub | 0 | 11.68 | 14-07-2026 |
| 8 | 7 CTV Ad Placements That Lift Brand Recall | 0 | 7.21 | 06-07-2026 |
| 9 | TripleLift’s Guide for Activating Holiday Impact in the United States | 0 | 7.93 | 11-08-2026 |
| 10 | The Power of Social to CTV: Boosting Casual Dining Restaurant’s Favorability by 26x Industry Norms | 0 | 6.77 | 22-06-2026 |