Bridge the intelligence gap and turn real-time social signals into your enterprise’s greatest competitive advantage.

Your organization is sitting on the most valuable data in the world, but is it actually driving your business forward? While 93% of professionals view social intelligence as essential for future growth, only 10% of businesses possess the operational agility to translate real-time social insights into action within hours. Today, most social data stays trapped in marketing silos, treated as a scorecard for yesterday’s posts rather than a roadmap for tomorrow’s growth.

The 2026 Social Intelligence Report explores why organizations must turn social insights into action that benefits their entire business. Through a survey of professionals across the US, UK and Australia, we uncover why social intelligence is expected to become more influential than traditional market research by 2029, and how you can ensure your brand doesn’t get left behind.