Mac Cosmetics has selected a new foundation in Manhattan’s SoHo neighborhood.

The global makeup brand signed a 5,325-square-foot lease at 579 Broadway between Prince and East Houston streets to host its next flagship location in the trendy shopping corridor, according to an announcement from landlord broker Newmark. The deal represents a relocation of just two blocks from Mac’s current perch alongside Bloomingdale’s at 506 Broadway.

The landlord at 579 Broadway, Lord Shivas Properties, was represented by Newmark’s Ariel Schuster, Michael Paster and Logan Ryan. Paster said in a statement that the location, neighbored by brands like jewelry brand Pandora and bohemian clothing store Free People Movement, was a “natural fit for Mac Cosmetics.”

The brand plans to occupy approximately 3,825 square feet on the ground floor and 1,500 square feet of lower-level space within the five-story building. The length of Mac’s lease and the asking rent were unclear, but a report from CBRE found retail rents near SoHo’s Prince Street averaged $1,408 per square foot during the second quarter of 2026.

Mac will take possession of the storefront in January, according to Newmark. Its current occupant, British fashion retailer AllSaints, will occupy the space through the end of the year. A spokesperson for AllSaints did not immediately respond to a request for comment on its future plans in the neighborhood. 

Cushman & Wakefield’s Mike O’Neill, Jason Greenstone and Taylor Reynolds negotiated the lease on behalf of Mac Cosmetics. The lease offered Mac the opportunity to secure a highly visible location in the corridor, O’Neill told CO in a statement.

“We’re pleased to have helped facilitate a transaction that aligns Mac with a location well positioned to support its long-term retail objectives,” O’Neill said.

Lord Shivas Properties also owns the lot’s adjacent storefront at 152 Mercer Street, the site of luxury knitwear brand Extreme Cashmere‘s U.S. flagship.

Emily Davis can be reached at edavis@commercialobserver.com. 

Keywords: 152 Mercer Street, 506 Broadway, 579 Broadway, Ariel Schuster, Jason Greenstone, Logan Ryan, Michael Paster, Mike O'Neill, Taylor Reynolds, AllSaints, Cushman & Wakefield, Lord Shivas Properties, Mac Cosmetics, Newmark