WHOOP has appointed former Glossier Chief Executive Officer Kyle Leahy as Chief Commercial Officer. She will oversee the wearable health company’s global wholesale and retail operations, partnerships, enterprise business, and healthcare go-to-market strategy as WHOOP expands beyond direct-to-consumer sales.

Leahy most recently led Glossier’s move from an online-focused beauty brand into an omnichannel business, including its retail launch through Sephora, and brought the company to profitability. She previously spent nearly a decade at Cole Haan, where she managed its $1 billion North American business across e-commerce, retail, and wholesale. Leahy also serves on the board of L.L.Bean.

Her appointment follows several years of growth for WHOOP. The company recently surpassed three million members across 56 countries, while its international membership has grown more than elevenfold since January 2023. WHOOP said its wholesale business grew more than 150% year over year in 2025, marking the third consecutive year at that rate.

“Kyle has a proven track record of leading strong brands through rapid growth,” said WHOOP Founder and Chief Executive Officer Will Ahmed. Leahy said her priorities include expanding distribution and partnerships and accelerating profitable growth. Her responsibilities will also cover WHOOP’s healthcare business as the company expands a platform that includes an FDA-cleared electrocardiogram feature, blood pressure insights, and blood biomarker testing.

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