Global podcast revenue rises to $9.2bn

Дата публикации: 21-05-2026 08:59:38

But the growth isn't just advertising.
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Основное содержимое страницы с новостью.

• Across the world, the podcast economy grew 23% last year, says new data from Owl & Co. Global podcasting is now worth $9.2bn in revenue, says the data. The biggest increase came from direct ad revenue, but revenue from consumers (membership tools like Patreon and Supporting Cast, etc) also significantly increased, and is now worth $2.2bn alone.

• Vox Media’s podcast network, Vox.com and New York magazine, have been sold to James Murdoch for a reported $300mn. The Verge and other Vox websites aren’t part of the deal. (James Murdoch is the one that split from his father Rupert Murdoch’s media empire some years ago).

• 43% of British adults now listen to an ad-supported podcast monthly, says new data from Sounds Profitable and Sound Insights. 44% of UK podcast listeners recalled ever making a purchase after hearing a podcast ad, according to the findings of The Advertising Landscape UK, which were shared yesterday at The Podcast Show.

• New partners for Apple Podcasts HLS video were announced at The Podcast Show London - Firstory, Audioboom, RedCircle, and Blubrry.

• Sounder.ai, the audio intelligence platform owned by Triton Digital, has announced expanded availability in the programmatic buying platform The Trade Desk. Sounder.ai analyses spoken-word content in podcasts to add contextual signals to help scale audio advertising.

• The Echo Podcast Summit is to return to Halifax NS, Canada, this June. The event is back for a second year, focusing on how podcasting is evolving beyond content into something deeper: communities built on trust, shared identity, and sustained engagement. It’s on June 18.

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Tips and tricks - with The Podcast Show London

• Should I have the word “podcast” in my podcast’s title? - no, but yes, but no.
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