Captivate turns on monetisation options

Дата публикации: 25-06-2026 11:34:35

Memberships, direct sales, programmatic, and more.
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Katie Harp

• Growth-oriented podcast host Captivate has turned on Captivate Monetization, a full suite of tools to help its podcasters earn revenue from advertising. It comprises Captivate Marketplace, for direct sales between your podcast and advertisers (here is more info for advertisers); Programmatic Advertising, an existing Memberships and tips tool, and a new Campaign Management feature for AMIE, which is the company’s dynamic content insertion engine. There will be a free webinar on Monday to learn more.

• Yesterday, we mentioned a podcast which has got $200,000 in crowdfunding, and cheekily suggested that fiction podcasts could also do with some of that. It turns out that they did: Julian Simpson’s The Lovecraft Investigations - a former BBC podcast - successfully crowdfunded $503,194 for a new independent season earlier this month.

• iHeart has launched the iHeart Soccer Podcast Network, as the knockout rounds of the FIFA World Cup begin. There are more than twenty podcasts in English and Spanish. The company is the official radio partner for FOX’s coverage of the tournament in the US.

• Crime House, the true crime brand from PAVE Studios, is working with Supporting Cast to power premium subscriptions. Crime House+ is also available on Apple Podcasts; PAVE Studios founder Max Cutler notes that this new partnership allows a more sustainable, direct relationship with the network’s audience.

• The winners of the Timbre Awards were announced. Podcast of the Year (and the award for Best Content) went to PathBreakers. The mission-driven podcast awards focused on “outstanding podcasts produced by associations, organizations, and agencies that bring clarity to topics in public policy, public administration, or association management, while establishing meaningful connections with audiences”.

  • Earlier this month, the Tribeca Festival announced its competition winners. There were a number of podcasts recognized as part of the awards.
  • Goalhanger revealed the creators in the inaugural cohort for its new initiative, The Accelerator.

No Gear, No Gig!

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It’s not unusual for podcasters working at home to think that their studios and gear are covered by their homeowner’s insurance. However, if that equipment is used to generate income, it’d likely be considered “business equipment” and excluded from a claim.

Check with Laura Donelan at MusicPro Insurance to make sure the tools of your trade are properly covered. MusicPro is a 20+ year old company owned by ASCAP and Sterling Risk specializing in protecting music and AV gear. For the “white glove service” MusicPro is known for, call Laura today at 1-800-MusicPro, or reach out by email at ldonelan@musicproinsurance.com.

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People News

• iHeartMedia’s radio business has kicked off a new round of layoffs. As ever, we don’t know how many are impacted, but there are reports of people leaving the company after 23, 33 and even 41 years..

Tips and tricks

• Podfade (where you give up a podcast) is a thing: and there are ways to avoid it. Earlier this year, Jason Cercone shared ways to eliminate podfade by spring-cleaning your show.

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