For a brief period during the Yes campaign for the Indigenous Voice to Parliament, there was a distinct shift away from celebrities using their profiles to endorse the message.

The move was made after internal polling indicated everyday Australians wanted to see people like them sharing their reasons for supporting the referendum, and didn't want to be lectured by millionaires and household names.

The No campaign also seized upon criticism of high-profile Yes supporters, creating a strong argument that the proposal would hurt everyday Australians and that the 'elite' Yes voters were out of touch with the ordinary voter. 

But the tide has turned again, with a wave of new celebrities quite literally showing their hand to say they'll be voting Yes come October 14.

And the trend hasn't been received any better the second time around.

Up-and-coming Hollywood actress Angourie Rice, known for her roles in Spider-Man and Senior Year, shared a selfie with a 'Yes' badge and said she supported the Voice to encourage 'listening, recognition and a better future'.

She was told to 'stay out of politics and don't be a pawn' in response to the picture.

'You'll lose support for something you know very little about,' the critic said.

Another added: 'It's a pity when celebrities (who know nothing about the real world) want to have a political agenda. I have Aboriginal background and I'm voting no.'

Despite the criticism, she did manage to sway some voters, one of whom said 'I'm voting Yes because Angourie is voting Yes'. 

ABC's Hard Quiz host Tom Gleeson also came out swinging for the Yes camp this week, jumping on a new campaign which encourages voters to share pictures with the word 'Yes' on their hand.

He said: 'I’m voting Yes. When it comes down to brass tacks, Peter Dutton is only endorsing No to deny the PM a political win. This vote should be bipartisan. Make it bipartisan by voting Yes.'

The picture attracted 812,000 views on X, the social media platform formerly known as Twitter, and Gleeson was bombarded with hate messages as a result.

'This post has invited a lot of abuse. This same abuse has tripped the algorithm to make this post travel further. I’m devastated,' he deadpanned.

One critic said: 'Another B Celebrity pushing the Canberra Voice down our throats when we can’t afford rent or electricity.'

Another added: 'It's amazing how many media personalities are ending their careers over this.'

Celeste Barber was forced to disable her Instagram comments after voicing her support for the campaign, wiping both the negative and positive comments from her feed.

'I'll be voting YES for a voice to Parliament in the upcoming referendum,' the 41-year-old wrote.

The 'Yes on the hand' trend is being promoted by the Yes23 campaign, and Australians from all backgrounds are asked to get involved.

The campaign has even provided a caption for participants to copy, including hashtags to use and talking points that have been repeated by campaigners and supportive politicians.

Supporters are asked to upload their selfie alongside a carousel of images explaining the Voice, and to tag three friends in the hopes that they too will participate, to spread the message far and wide.

The Independent MPs known as the Teals were among the first to get behind the campaign, posing alongside Prime Minister Anthony Albanese with their hands in the air.

Magda Szubanski was also forced to hit back at trolls who vilified her after she showed her support for the Yes campaign.

The comedian sparked backlash for addressing her message to Yes voters and 'reasonable undecideds', asking them to document 'misinformation, defamation and lies'.

'Magda wants to create a list of anyone with opposing views,' one tweeted. 'How very tolerant of her.'

Another said: 'Magda, do yourself a favour, it's not lies when all the details haven't been released. It's not lies when we have people within the community telling us they think the 'Voice' is garbage.'

It comes as the Yes camp enlists Olympic gold medalist Cathy Freeman for their campaign.

She said the landmark referendum is a chance 'to be part of a moment that brings people together'.

She also urged Australians to 'stand with me' when the nation goes to the polls on October 14.

In the wake of her video, Freeman has been criticised as a 'sell out', while others have claimed her success is 'proof there is no need for a Voice'.

Singers Paul Kelly and John Farnham both famously threw their voices behind the campaign and pledged their support.

But the widespread campaign comes just months after the Yes camp made a concerted effort to distance itself from elite supporters.

A source within the campaign said in July the decision to preference grassroots Indigenous voices was because Australians didn't want to be 'preached' to by media personalities about what they should be doing.