Celeste Barber is known for her skits and amusing Instagram posts lampooning celebrities. 

But the Australian comedian has moved into the beauty space by launching her own affordable makeup brand, Booie Beauty. 

Since launching, it has been a hit, with some items already sold out on the brand's website. 

Among the offerings are the Where The Hell Is My…? Nourished Lip Stick in three colours for $28 each. 

Also on sale is the Bam! Bam! Bam! Lip, Cheek and Eye Tint in two shades for just $22. 

There is also the popular You're Welcome Mascara Tubular Mascara for $31, which has sold out. 

Celeste has a strong track record when it comes to slinging cosmetics. 

In 2021, she sent makeup lovers racing to buy a beauty tool she insisted was the best she's ever tried.

Celeste was at the time the face of Australian cosmetics lines MCoBeauty, and plugged her favourite products - including a mascara from the brand.

'Honestly, I'm the last person who should be giving beauty advice, so I won't,' she said at the time. 

'All I'll say is I'm absolutely obsessed with the products. The XtendLash tubular mascara is the best I've ever tried.' 

The $28 mascara, which promises to maximise length, curl and volume without flaking or smudging, is a budget-friendly imitation of Kevyn Aucoin's The Volume Mascara, a cult favourite that costs $53 at cosmetics stores like Sephora. 

Some have noted the similarity between Booie Beauty's You're Welcome Mascara Tubular Mascara and the MCoBeauty XtendLash tubular mascara that Celeste previously promoted. 

However MCoBeauty founder Shelley Sullivan is not phased and wishes Celeste all the best. 

'More power to Celeste. I'm always here to support other women in business,' the beauty mogul told the Herald Sun. 

The brand is known for its range of affordably priced dupes of high-end products including the $45 Kevyn Aucoin mascara and Tarte Cosmetics' $42 Shape Tape Concealer.