A bedding supplier has withdrawn its application to register the name “Swift Home” for a line of home products after an appeal was filed by pop star Taylor Swift with US authorities. The removal of the trademark request was confirmed over the weekend.

Swift’s team lodged an objection with the US Patent and Trademark Office and issued a notice to the US government on 11 February, arguing that the bedding company’s branding resembled the singer’s own protected designs and could mislead shoppers into believing she endorsed the products.

Her legal team said the mark created a “false association” to the singer and accused the firm of attempting to benefit from her “goodwill and recognition”.

A representative for Cathay Home, which distributes home goods through major retailers and operates in North America and China, told the BBC the application was withdrawn because the disputed mark was not “essential to its business”.

Ting Geng of Geng and Associates, speaking for Cathay Home, said the decision followed a review of the circumstances and added: “Such decisions are often practical and commercially sensible.”

Ms Geng also noted the firm had previously reached a “consent-to-coexist agreement” with Swift’s team over another registered “Swift Home” mark.

• Cathay Home applied to register “Swift Home” for bedding products in late 2025.
• Swift’s appeal focused on the styling of the word “Swift” in the company’s branding, which her team said closely resembled her trademarked cursive logo.

Documents filed by the singer’s representatives state that Swift holds federal trademarks protecting the use of her name and designs on a variety of goods, including bedding, clothing and music-related items. Her legal filings note she has registered more than 300 trademarks in the US and other jurisdictions.

The artist’s business interests have grown alongside her global touring success; she is widely reported to have a net worth in excess of $1bn.

The BBC has contacted Swift’s team for comment. Cathay Home’s withdrawal means the specific trademark application will not proceed at this time, though the wider legal and commercial context around celebrity branding and trademark disputes remains an active area for both businesses and artists.