As AI agents reshape how people discover and buy products, SEO is evolving beyond rankings and clicks. In the latest episode of The Page 2 Podcast, Yoast Principal SEO Alex Moss joined Jon Clark and Joe DeVita to explore what it takes for brands to be selected by AI agents, from structured data and entity relationships to markdown, llms.txt, and creating a machine-readable source of truth.

In this episode, you’ll learn:

• What it means to optimize for AI agents instead of search clicks
• Why markdown can outperform HTML for LLMs
• Whether llms.txt is worth implementing today
• How entity maps and structured data help AI understand your content
• What businesses should prioritize to prepare for the next generation of AI-powered search and commerce

Whether you’re just starting to explore AI search or already experimenting with new optimization standards, this conversation offers practical insights into where SEO is headed and how to prepare for what’s next. Give it a listen to future-proof your SEO strategy for the age of AI.

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