With nearly 850 million visits annually in the United States, museums are increasingly emerging not only as places of learning, but also as living laboratories for climate communication research. With their strong local presence and diverse audiences, museums are uniquely positioned to experiment with new ways to inspire people to take action. This webinar explores how museums are developing innovative audience engagement strategies, the resources and partnerships required to support research, and how these insights can be used by other institutions. Dr. Rose Hendricks, Seeding Action Executive Director at the Association of Science and Technology Centers (ASTC) moderated the session with Lynne Zummo, Associate Professor at the University of Utah and Nathan Lachenmyer, Partner at Sitara Systems.