The AI Era Demands a New Kind of Security — and a New Way to Buy It

We’re at an inflection point. AI is reshaping every industry, every workload, and every threat model. Customers are no longer asking how to secure their environment – they are asking how to secure innovation itself. This is the conversation I’m having every day, it’s why I’m more energized than ever about what Cisco and AWS are building together — and why Cisco Security on AWS Marketplace has become one of the most strategic motions in our go-to-market.

If you sell to customers navigating cloud, AI, and hybrid complexity — this is your moment. Let me tell you why.

Why Customers Are Choosing Cisco Security on AWS Marketplace 1. A Trusted Foundation, Built for What’s Next

Customers have trusted Cisco to secure their networks for decades. Together with AWS — the world’s most secure and broadly adopted cloud platform — that trust now extends across hybrid, multicloud, and AI-driven environments.

At the center is the Security in Cisco Cloud Control: a cloud-native, AI-powered platform deeply integrated with AWS services. It delivers:

• Unified protection across networking and cloud
• Native interoperability with AWS for faster detection and response
• Zero trust everywhere to provide consistent policy for users, devices, apps, and workloads
• AI-powered defenses that adapt as threats evolve

2. Secure AI Innovation — From Pilot to Production

“97% of CEOs plan to adopt or expand AI, but only 2% feel prepared to secure it. That’s the gap Cisco and AWS close together.” – Cisco’s 2025 AI Briefing: CEO Edition.

With Cisco AI Defense alongside Amazon Bedrock and Amazon SageMaker, customers can validate models, protect sensitive training data, embed governance guardrails, and gain visibility into AI activity across environments. Innovation without compromise.

3. Zero Trust for Your Agentic AI Workforce — Powered by AWS

“85% of organizations are actively adopting AI agents, yet only 5% report broad production deployments today. The #1 barrier? Security.” – Omdia Enterprise Agentic AI Survey.

AI agents are a new digital workforce that autonomously performs tasks, makes decisions, and operates at machine speed and scale. And unlike humans, they lack common sense and often disregard consequences.

Traditional security was built for people, but agents operate at machine speed. We are reimagining Zero Trust for the agentic era, ensuring every autonomous action is authenticated, governed, and traceable. Our approach is 100% SaaS and fully deployed on AWS:

• Cisco Duo, together with Cisco Identity Intelligence, brings agentic identity to the forefront by treating agent identities as first-class identities. This gives organizations visibility into agentic and nonhuman identities already operating in the environment, enables them to dynamically register agents, map them to accountable human owners, and manage the full lifecycle of those agents over time.
• Cisco Secure Access (SSE) enforces agentic policy and adaptive risk protection at the network edge — inspecting and governing the connections between agents, the tools they invoke, and the data they access.

Together, Duo, Secure Access, and Identity Intelligence give organizations the ability to discover every agent, establish trusted identity, control what each agent can do, and adapt protections in real time. Cisco is building security into the foundation of the emerging AI economy.

4. Simplified Operations in a World of Tool Sprawl

 “77% of organizations say too many cybersecurity tools are actually slowing their ability to detect and respond.” – 2025 Cisco Cybersecurity Readiness Index.

Cisco and AWS centralize management, reduce complexity, and let security teams focus on outcomes, not overhead.

Cisco Hybrid Mesh Firewall on AWS brings distributed enforcement, automated scaling, and unified policy across on-prem and cloud — exactly what modern workloads demand.

5. Real Customer Outcomes

Teradata standardized security across multiple cloud sites with Cisco Multicloud Defense on AWS, cutting customer provisioning time, lowering infrastructure costs, and responding to incidents in minutes instead of hours. That’s the story customers want to hear, and partners can tell.

Why Sell Through AWS Marketplace?

For our partner community, this is where strategy meets speed. Selling Cisco Security through AWS Marketplace isn’t just a transaction path — it’s an acceleration path:

• Faster procurement cycles because customers transact against existing AWS commitments
• Quicker solution discovery because buyers find Cisco where they’re already purchasing
• Faster time to market through deployment efficiencies
• Eight Cisco SaaS security offerings, four foundational security solutions, and AWS Security and AI Competencies — a full portfolio, ready to sell

The why is simple: when procurement friction disappears, customers deploy protection sooner, and partners win bigger, faster deals.

If you haven’t engaged your Cisco specialist or AWS partner team on a Marketplace motion yet, you’re leaving speed — and opportunity — on the table.

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The Bottom Line

No business outcome happens without security. And in the AI era, security is what safeguards progress itself. From securing your human workforce to governing your new agentic AI workforce, Cisco and AWS together deliver the foundation customers need and the go-to-market velocity our partners deserve.

Let’s finish the year strong and secure what’s next — together.

Learn more about the Cisco and AWS partnership at cisco.com/go/aws and on SalesConnect

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