Employee-generated content is rapidly becoming a popular marketing strategy, as illustrated by Starbucks' new TikTok program, but it raises several legal risks for employers, including wage and hour exposure, federal disclosure obligations, and intellectual property concerns, say attorneys at Reed Smith.
By Keri Bruce and Mark Goldstein · August 14, 2026, 12:46 PM EDT
Employee-generated content is rapidly becoming one of the most popular marketing strategies in corporate America. Employers across many industries permit or are testing programs that encourage workers to post day-in-the-life videos,...
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