Kylie Jenner has unveiled the latest launch from her fashion brand, Khy, and the campaign is nothing short of striking. Khy is expanding into footwear for the first time through a collaboration with Italian label Gia Borghini.

The collection, which launches on August 21, features three distinct minimalist styles – two thong silhouettes and a strappy sandal.

The Studio Thong offers a sleek, everyday option, available in classic black leather and high-shine metallic chrome. The Muse Thong features a distinctive wedge-shaped design that cinches at the center and comes in black leather, chocolate pony hair, and metallic chrome. Rounding out the collection is the Icon Sandal, a sculptural style inspired by the "early 2000s, space-race mod" aesthetic, crafted from crisp white leather and metallic chrome.

In the campaign image, Kylie is captured posing entirely nude so that the focus remains on her choice of footwear. One photograph shows her wearing a pair of silver metallic heels that feature an open toe with strappy detailing. Her luscious raven locks are left down in a sleek straight style while her makeup oozed soft glam, courtesy of a smoky eye and a nude lip.

"I have always loved shoes – they're the essential finishing touch to any outfit," Kylie told FN. "Expanding Khy into footwear felt like an organic evolution for the brand. Partnering with Gia Borghini let us bring that effortless, '90s-inspired summer vibe to life with Italian craftsmanship – creating sleek, architectural shapes that are comfortable enough to live in all day."

Kylie continued of the designs: "It came down to building the ultimate, versatile shoe wardrobe. We designed the Studio Thong as your essential thong sandal, the Muse Thong for a super sleek and architectural wedge silhouette and the Icon Sandal, our strappy, buckled heel, for a bolder statement. They are effortless and comfortable styles that make any outfit feel instantly pulled together."

The beauty mogul launched her clothing brand back in November 2023, and it has since seen a wave of success. When it initially debuted online, customers purchased $1M worth of products in the first hour. The label is based around simple, monochromatic looks and stocks a variety of garments from evening dresses and skirts to jeans, T-shirts, and sweatpants.

Kylie opened up to Vogue about launching her clothing line and shared how she has heavily influenced everything from the initial designs to the marketing strategies. "I want people to know how completely involved I am in this," she said.

"From original concept, to designing, or co-designing if we’re working with other designers, from picking fabrics, colors, I’ve been in every fit meeting. I am the creative director of the brand and marketing. There’s not an Instagram post or video that hasn’t been personally edited by me, there hasn’t been an Instagram post that I haven’t posted myself."