How do you make marketing your book work for you? The inclination can be to get it in front of as many people as possible, with as much exposure as you can. But does that actually work?

Microcosm’s own Marketing & Publicity Specialist, Daley Farr, is back on the pod this week with Joe and Elly to talk about marketing, why knowing your target audience is better than just getting into Target, and how the media landscape is changing.