WRTN Named Main Sponsor of G-STAR 2026 as Chinese Game Companies Join

Дата публикации: 14-08-2026 18:21:26

G-STAR is changing its format this year. The event will move beyond a structure focused on game companies unveiling new titles and broaden its scope to artificial intelligence (AI), webtoons, automobiles, and other areas.​The G-STAR Organizing Committee held a press briefing for G-STAR 2026 on Aug.

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G-STAR is changing its format this year. The event will move beyond a structure focused on game companies unveiling new titles and broaden its scope to artificial intelligence (AI), webtoons, automobiles, and other areas.

​The G-STAR Organizing Committee held a press briefing for G-STAR 2026 on Aug. 13 and unveiled the exhibition’s direction and key programs. The committee said it has set G-STAR as a content festival, judging that the event needs to expand its exhibition content and competitiveness to respond to changes in the industry.

​This year’s exhibition will focus on “expanding its reach” and “increasing in-house content.” G-STAR will seek to attract not only existing game users but also consumers of other content, including webtoons. The committee also plans to change the existing format in which the exhibition experience varies significantly depending on participating companies, increasing the share of content produced directly by the G-STAR Organizing Committee.

​Wrtn Technologies is the main sponsor of G-STAR this year. Its AI-based storytelling app, Crack, will serve as the event’s main promotional face. The committee said it selected Crack as the main sponsor because “AI and narrative are major themes running through the industry today,” adding that the combination of the two areas can add greater depth to G-STAR’s content and storytelling.

​As its first collaboration to broaden the event’s reach, G-STAR selected the webtoon Yumi’s Cells. The event’s main key visual this year will feature Yumi’s Cells by cartoonist Lee Dong-gun. The initiative is intended to bring webtoon readers to the event in addition to game users.

Some of the major exhibitors for the Business-to-Consumer (BTC) hall in Exhibition Hall 1 were also unveiled. Google Play, Webzen, Team42, HoYoverse, NetEase Games, Joker Studio, Bilibili, and Century Games have confirmed their participation. Most are Chinese game companies. The full list of exhibitors and exhibition hall layout are scheduled to be disclosed next month.

​Content in Exhibition Hall 2 will also be expanded. The committee plans to operate “G-STAR Indie Showcase 2.0: Galaxy.” Devolver Digital, Unity, Steam Deck, and Discord are also expected to participate in the exhibition. Japanese game companies Sega and Koei Tecmo will join a separate special demo event. The special showcase is planned to feature more than 100 booths.

​The Business-to-Business (BTB) exhibition will also be reorganized. The business lounge, which saw high utilization, will be expanded to more than twice last year’s size, while new half-booth-sized lounge spaces will be introduced to reduce the participation burden for smaller companies. The Invest Market, which connects investors and venture capital firms with publishers and developers, will also return.

​The committee set “Narrative” as the main theme of this year’s G-STAR Conference. Creators from other content industries, including film and webtoons, will join game developers to broaden discussions around storytelling. Director Jang Hang-jun of The Man Who Lives with the King, director Lee Byung-heon of Extreme Job, Final Fantasy producer Yoshinori Kitase and director Naoki Hamaguchi, and Kim Hyung-tae, CEO of Shift Up, are among the speakers expected to participate.

​In addition to the existing large-scale sessions, six roundtables will be introduced for in-depth discussions on design, art, and music in smaller groups. Other programs include a racing experience through a collaboration with Hyundai Motor and a special mini-concert by artist group QWER.

​The G-STAR 2026 BTC exhibition will run for four days from Nov. 19 to Nov. 22. The G-STAR Conference will take place Nov. 19-20, while the Indie Showcase will run during the same period as the BTC exhibition. The organizing committee plans to release additional information, including participating companies and the exhibition layout, through a separate press kit in September.

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