Sen. Josh Hawley blasts AI-powered surveillance pricing, calling it one of the biggest scams in American history and accusing companies of using personal data to determine what consumers will pay. Hawley highlighted a 62-page Kroger shopping profile and questioned how consumer data can be harvested, sold and used to personalize prices. The Senate debate also spotlighted JetBlue, AI pricing, data tracking and consumer privacy, raising fresh questions about whether algorithms can exploit shoppers’ habits, location and willingness to pay.

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