"The Domino fills a gap in our portfolio," says Joe Jordan, chief operating officer and president of Domino's U.S., and incoming CEO. "When everyone wants something different, traditional pizza falls short. The Domino lets every person build the exact pizza they want. It's fitting that the next generation in pizza is shaped like the logo of the No. 1 pizza company in the world. The Domino is so mouthwatering that we gave it our name!"

In independent testing, consumers who tried the Domino rated it as one of the most delicious products Domino's has ever introduced. The Domino fills a consumer need that traditional pizza can't, the company notes, as it's more customizable, portable, and convenient. Where traditional pizza doesn't feed the need, the Domino comes in – from lunch on the go, to late-night snacks, to family pizza night where everyone wants something different, the brand adds.

Customers can enjoy Domino's newest pizza through the brand's Mix and Match Deal: Choose any two or more menu items, including a two-topping Domino, for $6.99 each.

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