The Masked Singer returned with a subtle twist on Sunday evening, and it had absolutely nothing to do with the madcap show's hugely successful format. 

Reprising her role as a celebrity judge alongside Rita Ora, Jonathan Ross and Mo Gilligan, Davina McCall divided fans while showing off a dramatic new hairstyle as the weird and wonderful ITV show's fourth series got underway. 

With a severe fringe replacing her usual centre-parted look, the TV personality, 55, prompted inevitable attention from fans while assessing this year's assortment of heavily disguised contestants. 

Commenting on her new look, some drew uncharitable comparisons to Gale Weathers, the fictional news broadcaster played by Courteney Cox throughout Wes Craven's wildly popular Scream franchise. 

Taking to Twitter, one amused viewer shared a photo of Cox in character as the precocious journalist, with the caption: 'Davina giving Scream 2 vibes.' 

While a second joked: 'Davina McCall may be a queen, but not even she can get away with cutting in a fringe with a knife and fork…' 

A third added: 'why does davina mccall look like a claudia winkleman version of the emoji.' 

However others praised the presenter on her new look, with one commenting: 'Is Davina McCall aging backwards?' 

While a second raved: 'Davina McCall. What a body.' 

Davina recently admitted  two of this year's 12 performers, all disguised in extravagant and outrageous costumes, managed to make her cry.

She said: 'Absolutely - Jellyfish is an extraordinary performer and has made us all feel pretty emotional. 

'Rhino, as well, has been particularly emotive. There are people who completely draw you in.'

She added that the celebrity playing Rhino is 'massive and quite humble' and puts his 'little hooves together' in a sweet movement.