An AI-generated track featuring the simulated voices of Drake and The Weeknd went viral over the weekend, prompting speculation it's a publicity stunt for a startup tech firm.

The song, which is titled Heart on My Sleeve, has received widespread play on TikTok and Twitter, TMZ reported, adding that the track 'was created with nothing but the use of AI programming.'

The start of the track features a simulated Young Metro introduction before transitioning into a beat heavy with bass.

The simulation of Drake begins with the opening verse, then transitions into a chorus from an AI simulation of The Weeknd.

A number of users speculated on who might have created the artificial music, including AppSumo's Mitchell Cohen.

AppSumo's Mitchell Cohen called the AI track 'a genius marketing stunt,' adding, 'Not by Drake, but by a SaaS (software as a service) startup.'

Cohen traced the origins of the track to a TikTok account with the handle @ghostwriter977.

The account a few days back shared an AI version of Drake covering the 2007 Colbie Caillat track Bubbly.

The TikTok account says it includes a full version of the track in a link in their biography, which leads to a website requesting personal details in exchange for a full copy of the AI track.

The owner of the website that was linked to is a startup firm called Laylo, which says it's geared for creators to gain additional followers and subscribers with their tools, with the use of 'drops,' the outlet reported.

While Cohen did not point at Laylo specifically for releasing the track, the company itself retweeted his speculative tweets and added an emoji of a ghost.