LG is rolling out a new picture mode on some of its 2026 OLED TVs as an alternative to Filmmaker Mode. The 'Creator Original' mode lets film studios adjust your TV's settings.

In 2023, Sony was first to introduce a system to allow streaming services to adjust the picture settings on your TV depending on the movie you are currently watching.

LG is now following suit in partnership with Amazon Prime Video to introduce a Creator Original picture mode.


The Creator Original modeThe new picture mode will be added to LG's 2026 C6, C6H, G6 and W6 OLED models later this month via a firmware update, the company said.

- "Exclusively available on the 2026 LG OLED evo W6, G6 and C6 series, Creator Original Picture Mode is a new dedicated setting engineered to give studios control over key picture quality elements. Going beyond cinematic presets offered by Filmmaker Mode, which primarily disable post-processing enhancements, this exclusive mode goes a step further. It leverages picture parameters set by content creators and studios – including shadow detail, color balance, noise reduction and motion handling," explained LG.

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Initially, it will work only with the Prime Video app on LG webOS. It is launched to coincide with the premiere of Prime Video's Masters of the Universe film, and it appears that this title will be the first to take advantage of the new system.