Marketplace’s Stephanie Hughes was shopping recently with her seven-year-old who was drawn to a “Relaxolotl,” a tea infuser shaped like an axolotl. And it had a label: “designed in Rhode Island, by people.” Genuine Fred makes the relaxolotl. President Jason Amendolara told “Marketplace Tech” the company adopted the saying over a decade ago, before artificial intelligence was really in the conversation. It was meant to signal there were real humans behind the ideas. But now, the phrase has taken on new meaning. Genuine Fred does use AI as a tool, but Amendolara says people are still at the center of its design process. That made us wonder: Could human involvement be highlighted more by brands in the future? Marketplace’s Stephanie Hughes discussed that with New York Institute of Technology professor Colleen Kirk, who has studied how people respond to marketing messages created by AI.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Amid AI backlash, brands are emphasizing the human side of marketing | 0 | 5 | 27-05-2026 |
| 2 | When AI fabricates your quotes | 0 | 7 | 09-06-2026 |
| 3 | Study finds AI is making the internet more artificially happy | 0 | 7 | 19-05-2026 |
| 4 | Brands are racing to show up in AI search | 0 | 5 | 04-03-2026 |
| 5 | Are humans losing the ability to think for themselves? | -2 | 7 | 08-04-2026 |
| 6 | Werbung: Weshalb sich der Verzicht auf KI-Inhalte für Marken lohnen kann | 0 | 0 | 23-06-2026 |
| 7 | How far away are we from humanoid robots doing our chores? | 0 | 5 | 02-12-2025 |
| 8 | One way to avoid AI altogether? Retire early | 0 | 5 | 16-04-2026 |
| 9 | Raising kids in an AI-driven world | 0 | 5 | 13-05-2026 |
| 10 | Why this Silicon Valley priest wants to teach AI right from wrong | 2 | 6 | 23-06-2026 |
