As a growing number of mobile app marketers have shifted focus from growth to customer loyalty, app install spending dropped a whopping 41% on Android subscription apps and 30% on iOS. That’s according to the 2023 State of App Marketing for Subscription Apps report from industry experts Liftoff and AppsFlyer. But are consumers actually spending less on apps? Consumers are still happy spending While user acquisition dropped significantly on both Android and iOS, media re-engagement budgets jumped 48% in 2023. Although the mobile marketing industry witnessed a decline in 2023 (thus far), there was a notable surge in total consumer expenditure on subscription-based iOS and Android apps. The spending on iOS apps increased by 35%, while Android apps experienced a 22% rise. Consumers responded to
The post Despite slashed ad budgets, consumers are spending 35% more on iOS apps appeared first on Business of Apps.
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