Google News Showcase is rolling out in the Baltic nations. Here’s how we are partnering with publishers.
Marek Miller
News and Publishing Partner Manager, Central and Eastern Europe
For more than two decades, Google has partnered with journalists and news publishers in support of a healthy, independent and diverse news ecosystem. We’ve also been dedicated to helping publishers in the Baltics and across the region find additional ways to connect with people and engage readers online.
Today we are announcing the launch of Google News Showcase, our curated online news experience and licensing program, in Estonia, Latvia and Lithuania. 15min, Kas Vyksta, LA/TV24 Group, Latvijas Televīzija, Lietuvos Nacionalinis Radijas ir Televizija , Naujienų centras, Naujosios medijos grupe, Ohtuleht, Postimees and TVnet Grupa are among the media publishers that have signed on to Google News Showcase in the Baltic nations.
Logos of our News Showcase partners in Estonia, Latvia and Lithuania
Participating publishers in Estonia, Latvia and Lithuania will create News Showcase panels, which provide more ways for readers to engage with the news and direct them to full articles on news publications’ websites. This enables publishers to deepen their relationships with readers and gives them more direct control of presentation and branding. News Showcase panels from our partners in the Baltic nations have begun rolling out on Google News on Android, iOS and the web, and in Discover on iOS and Android.
An example of how News Showcase will look with some of our partners in the Baltics.
Several of our News Showcase publishers in the Baltics have elected to add a feature where Google pays for readers’ access to a limited amount of their paywalled content. This provides readers access to more of a publication’s articles than they would otherwise be able to see, encouraging readers to learn more about the publication — and potentially subscribe.
Globally, we have signed News Showcase deals with over 2,700 publications. With the launch of News Showcase in the Baltics, the product will be live in 30 countries, nine of which are in the Baltics and Central and Eastern Europe.
An example of how a variety of News Showcase panel types will look with some of our partners in Estonia, Latvia and Lithuania.
The launch of News Showcase in the region is the latest example of our commitment to journalism and partnership with news organizations.
We’re building on our long standing collaboration with publishers and journalists in the region by launching multiple projects, including:
We look forward to continuing to work together with journalists and publishers in Estonia, Latvia and Lithuania to help them fight misinformation, innovate and grow reader revenue.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | News Showcase is launching in Finland | 0 | 7.97 | 29-02-2024 |
| 2 | News Showcase is launching in Greece | 0 | 9.53 | 07-11-2023 |
| 3 | News Showcase is launching in Bulgaria | 0 | 7.97 | 24-01-2024 |
| 4 | News Showcase is launching in Croatia | 0 | 8.68 | 29-01-2025 |
| 5 | News Showcase is launching in Cyprus | 0 | 9.48 | 30-05-2024 |
| 6 | News Showcase is launching in Belgium | 0 | 8.6 | 26-04-2023 |
| 7 | News Showcase is launching in Switzerland | 0 | 9.48 | 17-12-2024 |
| 8 | New ways to find your favorite sources and original content in AI Search | 0 | 11.76 | 27-05-2026 |
| 9 | Supporting the web with new features and partnerships | 0 | 8.3 | 10-12-2025 |
| 10 | Google’s AI Mode now lets you link and interact with select apps | 0 | 7.28 | 16-07-2026 |