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2028 Ford Fathom
Дата публикации: 06-08-2026 14:16:04
What We Know So Far
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Car and DriverBy Austin ParsonsOverview Pricing and Which One to BuyAs more information becomes available, we'll update this story with more details about:
Shopping ToolsThere's a lot of buzz around the idea of an affordable electric pickup truck right now—thank you, Slate—and Ford plans to capitalize on it by introducing its own entry-priced EV workhorse. The new model will wear the Fathom nameplate and have a footprint comparable to the compact, gasoline-powered Ford Maverick.
The Fathom will be built on Ford's new Universal EV platform that will also underpin several of the brand's other upcoming low-cost electric vehicles. The core engineering principles of the new platform are simplicity and thriftiness, so the Fathom will make use of minimal parts and feature a 400-volt electrical architecture to keep costs low.
Vehicle details are sparse, but we do know that a 4.5-second 60-mph sprint is the acceleration target and that passengers will apparently have more stretch-out space than in a Toyota RAV4. We also know that its infotainment system will use Apple Maps rather than Google Maps. With Ford claiming that the arrival of its new electric pickup is a "Model T moment" for the brand, we expect big things when details start rolling in.
Expert Tip: The Fathom's most obvious rival will be the sub-$30,000 Slate Truck. While neither electric pickup will come well-furnished, the Ford will likely offer some creature comforts—like an audio system and power windows—that the Slate will not.
The Ford Fathom will be the first of several budget-conscious electric vehicles built on Ford's Universal EV platform. In the future, there will be a variety of different affordable electric offerings built with the same underpinnings. Ford claims that it is working on "everything from vans to three-row SUVs down to B-segment vehicles," the size class that includes tiny cars like the Ford Fiesta, Toyota Yaris, and Mazda 2—none of which are currently sold in the U.S.
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