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СпутникиРНSpaceXРоскосмосNASAThis Smarties X Global finalist case study explores how Amazon MX Player launched a truly free entertainment platform in India, using real-time marketing, cultural moments, and integrated media to overcome skepticism, build trust, and drive a three-fold increase in watch-time.
August 3, 2026
This Smarties X Global finalist case study explores how Amazon MX Player launched a truly free entertainment platform in India, using real-time marketing, cultural moments, and integrated media to overcome skepticism, build trust, and drive a three-fold increase in watch-time.
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