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Turn Customer Data into Your Competitive Edge: How Identity Resolution and Data Enrichment Create a Complete Customer View
Дата публикации: 31-07-2026 04:00:00

Fragmented customer data is quietly undermining marketing performance, with only 44 percent of marketers satisfied with the quality of the data they have for decision-making. Identity resolution and data enrichment may offer the connective framework brands need to turn first-party data into a reliable competitive asset.

Основное содержимое страницы с новостью.

A framework for resolving fragmented customer data at scale

July 31, 2026    

Fragmented customer data is quietly undermining marketing performance, with only 44 percent of marketers satisfied with the quality of the data they have for decision-making. Identity resolution and data enrichment may offer the connective framework brands need to turn first-party data into a reliable competitive asset.

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