NYT:

Benny Johnson, a right-wing podcaster, was racking up tens of millions of views on YouTube during Donald J. Trump’s 2024 re-election campaign, posting about divisive cultural issues and criticizing Democrats.

Things have changed.

Views for Mr. Johnson’s YouTube channel are down by millions from the heights of 2024. The surge of attention he received on X has slowed to a trickle. His loyalty to Mr. Trump has become unappealing to some Republicans who are frustrated with the rising cost of living and the president’s decision to start a war with Iran.

Other high-profile right-wing influencers are contending with similar shifts of fortune. Dan Bongino, a podcaster and a former deputy director of the F.B.I., has seen his livestream views shrink by about half from their peak in 2024. Megyn Kelly, a former Fox News host, has found moments of explosive growth, yet that attention has been hard to sustain.

The shifts add to a growing body of evidence that suggests the audience for pro-Trump content has fallen from its heights and, for some creators, has reached new lows. Views are dropping for many of Mr. Trump’s greatest allies, while some figures on the right who have taken to criticizing Mr. Trump are showing uneven gains.

The shifts threaten to complicate messaging this year for Republican candidates, who have for years relied on a united front of content creators to rile up Republicans and guide them to the polls each election cycle….