Customers interested in purchasing the fuzzy underwear can sign up for a waitlist.
If you ever wished for a thong with decorative pubic hair, Kim Kardashian might be your favorite genie. The 44-year-old’s SKIMS Brand announced the Ultimate Bush, faux hair micro string thong, to customers on Tuesday (Oct. 14). Available in a range of shades, textures, and sizes, the daring panty has sold out across the board, with a waitlist option for those who still want to purchase.
The panty is described as allowing wearers to allow their “carpet” to “be whatever color you want it to be,” and was revealed with a 1970s-inspired game show campaign, asking, “Does the carpet match the drapes?” Each pair is hand-made in a super sheer, stretch mesh, and elastic side straps, and retails for $32.
Among the twelve color and texture combinations are Clay Blonde Straight, Clay Ginger Straight, Clay Brown Curly, and Clay Black Curly, with sizes ranging from XXS to 4X.
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The hairy thong is not Kardashian’s first bold drop with SKIMS. Earlier this year, the brand released the Ultimate Pierced Nipple Push-Up Bra, giving wearers the appearance of having an edgy piercing. Again, the item has sold out on the SKIMS online platform.
For more conventional customers, up until next Sunday (Oct. 19), 10% of the retail sales price for all bras sold in the brick and mortar store and online will be donated to the fight against breast cancer, according to the website. The recently released NikeSKIMS drop also has remaining stock to shop from.
Overall, this has been an exciting year for SKIMS as the brand acquired SKKN by Kim from Kim Kardashian and COTY, bringing her beauty NIL rights and ventures under the SKIMS brand in March, expanding its portfolio beyond apparel.
“My mission has always been to create products that resonate deeply—whether it’s shapewear and lingerie that empowers or make-up and skincare that transforms,” explained Kardashian in a press statement. “Uniting everything under the SKIMS brand streamlines that vision.”