Xfinity is launching "Best in Class," a vertical-format reality competition series on Instagram and TikTok featuring six emerging creators vying for a six-figure brand partnership. The move signals how brands may be reshaping entertainment strategy by embedding themselves directly in creator culture.
By Autumn Miller   July 29, 2026 3-minute read
Xfinity is launching "Best in Class," a vertical-format reality competition series on Instagram and TikTok featuring six emerging creators vying for a six-figure brand partnership. The move signals how brands may be reshaping entertainment strategy by embedding themselves directly in creator culture.
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